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Marketing 101

Laser focus on your customer

Develop Your Customer Personas

DEMOGRAPHIC CHARACTERISTICS:

o Job title

o Age

o Education

o Industry

o Where they’re located (city, suburb, rural)

KEY PROFESSIONAL ATTRIBUTES:

o Responsibilities associated with this buyer persona’s job

RanD audience

who want to take their business to the next level

audience persona

Establish Your Core Marketing Goals

you may set a goal to acquire new users. Why? Because your business needs paying customers to remain sustainable and grow.

Another goal you might set is to boost shares and follows on Facebook. Why? Because social media engagement generates exposure for your brand

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