- amer
Marketing 101
Laser focus on your customer
Develop Your Customer Personas
DEMOGRAPHIC CHARACTERISTICS:
o Job title
o Age
o Education
o Industry
o Where they’re located (city, suburb, rural)
KEY PROFESSIONAL ATTRIBUTES:
o Responsibilities associated with this buyer persona’s job
RanD audience
who want to take their business to the next level
audience persona
Establish Your Core Marketing Goals
you may set a goal to acquire new users. Why? Because your business needs paying customers to remain sustainable and grow.
Another goal you might set is to boost shares and follows on Facebook. Why? Because social media engagement generates exposure for your brand